Week 10 A: Newsletters

What’s Worth Sharing? 

A well-designed newsletter should feel like a curated space—warm, interesting, and full of personality. Here’s what I’d include:

• Before & After Projects – Everyone loves a transformation. Bonus points for storytelling with a client quote or design challenge.

• Mood Boards & Inspirations – Give readers a peek into your creative mind with seasonal palettes or upcoming project previews.

• Design Tips – Simple, visual, and actionable advice (e.g., “3 Ways to Style a Console Table”).

• Feature a Local Artist or Brand – Celebrate community and build collaborative visibility.

• Behind the Scenes – Progress shots, sketches, sourcing days—people love seeing the magic mid-process.

• Event Invites or Pop-Up News – For the Design Week event, for example.

What I’ve Learned From Other Newsletters

The good newsletters have some things in common. They’re short, image-rich, and not trying to sell with every breath. What doesn’t work? Walls of text, generic content, or poorly formatted layouts. 

Ultimately, our newsletter should echo our brand’s voice: insightful, inspired, and visually driven-an intentional space to connect, inspire, and grow.