The first site that chose for this assignment is best-electronic-ca.com
Initially it takes one a few minutes to figure out their services and products. It's using the official ATARI logo but it's on an obscure domain. Wait, is ATARI still around?
There's no Hierachy to the information provided. The bold typography makes it feel like it's "Breaking News" constantly.
Okay! I get it now. They provide parts for the vintage video game console and for such a niche market, they carry a lot of parts and are the go-to place.
"Make people scroll! Don't you dare create a second page!". The admin behind this website never got the design lecture memo.
The second website is a very curious one: itcorp.com
There are many consulting businesses in the tech sector with a large firm involved who doesn't want their contractors taking on competing clients.
The writer behind this-likely the owner- is probably open to selling this domain:"... calls itself ITcorp" and has great sense of humor: to satisfy the needs of those..."
There is a lesson here, though. The people who don't actively seek your business have the higher hand in negotiations when you need their services.
The third website toyota.com is a great example of an organized site with clearly planned out depth of content. They obviously make more models than the ones they feature on the landing page, but everything can be reached by a few clicks.
The featured models are carefully placed to reinforce the brand's image of rugged and reliable. Whether deliberate or not, affordability has completely been omitted.
Toyota takes pride in their products & puts equal care into both how they're produced and presented.
The last website is apple.com
I consider Apple the innovators of this new business style that we are also learning in this class. There's a famous story about Steve Jobs giving hell to his engineers to be able to change fonts on the original Mac. And to his credit, he got his fonts.
Helvetica (originally developed in 1957) didn't become widely recognized until apple started using it along with their minimalistic approach.
They have been setting the standards and leading the pack on how to run websites for a while now.
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