After running on a long tangent, I am now ready to share some of my thoughts in the class assignment. I was writing a long piece-both related and not-to the core class materials which I won't be publishing here, but gave me a lot of food for thought.
Analyzing my wife's business LR Interiors: She does use a logo, but in my mind she is the real face of her business (I'll elaborate later). The logo is her initials drawn into the corner of a room. This showcases the nature of her work which can range from designing and decorating to drafting and rendering. Plus the word "interiors" which isn't a tagline per se, is also revealing of her services.
She is using a dark grey background with her initials popping out in bright white. I think the color choice plays well into the kind of work she likes to do, but excludes other clients. Not every client is looking for ultra sleek, minimal, Modern, etc. look. Some people like neoclassic or rustic, or very colorful designs-which she gladly takes on as an interior designer-but are underrepresented.
Most of her clients are either repeat business, have seen her work somewhere and she is recommended to them, or very seldom someone that contacts her through Instagram, which she keeps as a portfolio of projects she likes to be known for. Ultimately the project owner is the person who is going to trust her with the finances and also for her to come through with good designs that adds value to the project and in her line of work, successfully completed projects speak volumes.
She uses the fonts provided for stories and reels to spice up her presentations. Maybe she should consider using a uniform look. This would become necessary as she grows and starts to utilize other talent.
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