Subway.com colors their logo in yellow and green following their corporate identity. It also includes two arrows emphasizing it's speed of delivery and their target market, people who want to get in, get their grub on and be on their way.
The rolling banners follow the same color scheme (perhaps to appeal to a broad market) and includes economical prices to grab the attention of cost conscious students, professionals on the go, who may even be behind the wheels, between service calls or projects.
Their target market includes travelers who have paid hundreds or thousands of dollars in flight tickets, hotel reservations and Uber rides and refuse to fork out $45 on a badly prepared pizza, which will give them indigestion later during the flight!
HungryBear.com is using the color scheme that is reminiscent of our state flag. You don't have to look far to see the grizzly with an apron around it's neck, munching on a sub (I am told by my Chicagoan cousin that sandwiches refer to sliced bread and subs to the ones looking like submarines, can someone please verify?) To me this color scheme also ties into our great states Mexican heritage of warmth and hospitality.
Hungry Bear features mouthwatering pictures of the food they made in-house and you can be sure the food you get is similar to food you see here - unlike those other guys!
Just by looking at their website, I would say their customer base includes well established members of society: Business owners, Lawyers, Doctors, College Professors... People who value the dining experience and would pay a premium for it and also have partners, friends, companions to share the generous portions with.
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