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Friday, February 21, 2025

Week 4 B: Defining Our Target Market

 "TARGET MARKET ANALYSIS FOR FOREIGN CLIENTELE ACQUISITION FOR LR INTERIORS INC."


"THIS TARGET MARKET ANALYSIS REPORT IS BEING PREPARED TO CONSIDER REVISING STRATEGY AND MARKETING IN FOREIGN COUNTRIES."


Market Overview:

 Dubai's interior design market is experiencing robust growth, driven by fast urbanization, a booming real estate sector, and luxury tourism industry. The United Arab Emirates (UAE) interior design market is projected to expand from $3.58 billion in 2025 to $4.97 billion by 2030, with Dubai contributing approximately 50% to this market share. 


United Arab Emirates Interior Design Market Size


Demographic Characteristics:

  • Age: 25-55 years
  • Gender: male and female
  • Income Level: Middle to high-income earners
  • Occupation: Professionals, business owners, and expatriates
  • Education Level: University graduates

Psychographic Characteristics:

  • Lifestyle: Affluent individuals with a taste for luxury 
  • Values: Appreciation for quality, exclusivity, and personalized services
  • Interests: Art, design, architecture, and modern living

Geographic Characteristics:

  • Location: Residents of Dubai, particularly in upscale areas like Downtown Dubai, Palm Jumeirah, and Dubai Marina

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