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Saturday, April 19, 2025

Week 7B: Hashtag Hacks from the Pros

1. Studio McGee (@studiomcgee)

  • Followers: Over 3.6 million

  • Posting Frequency: Regularly: project reveals, product features, and lifestyle content

  • Engagement: High likes and comments, strong follower base

  • Hashtag Strategy:

    • Utilizes branded hashtags like #SMMakeLifeBeautiful to foster community engagement

    • Incorporates popular industry hashtags such as #interiordesign and #homedecor

  • Effectiveness: most effective


2. Amber Interiors (@amberinteriors)

  • Followers: Approximately 1.5 million

  • Posting Frequency: Consistent. Project highlights and product promotions

  • Engagement: Strong, with numerous likes and comments per post

  • Hashtag Strategy:

    • Employs unique project-specific hashtags like #ClientCanyonCool

    • Hashtags are typically placed at the end of captions

  • Effectiveness: Their hashtag approach enhances brand identity 


3. The Novogratz (@thenovogratz)

  • Followers: Over 300,000

  • Posting Frequency: Regular updates of eclectic designs and family life

  • Engagement: Strong

  • Hashtag Strategy:

    • Uses branded hashtags like #thenovogratz to promote their unique style

    • Incorporates general design hashtags to broaden reach

    • Hashtags are included at the end of posts

  • Effectiveness: Their consistent hashtag use resonate with their target audience


4. Sarah Richardson Design (@sarahrichardsondesign)

  • Followers: Approximately 200,000

  • Posting Frequency: Regular, featuring elegant designs and behind-the-scenes content

  • Engagement: High, with active participation

  • Hashtag Strategy:

    • Utilizes a mix of branded and popular hashtags to increase visibility

    • Hashtags match the content

    • Typically placed at the end of captions

  • Effectiveness: Her strategic hashtag use and high-quality content is very effective


5. Hibou Design & Co. (@hiboudesignco)

  • Followers: Approximately 50,000

  • Posting Frequency: Consistent posts about Montreal-based projects

  • Engagement: Strong local following with active engagement

  • Hashtag Strategy:

    • Incorporates location-specific hashtags like #MontrealDesign

    • Uses a combination of broad and niche hashtags to attract a targeted audience

    • Hashtags are placed at the end of captions

  • Effectiveness: Their localized hashtag strategy reaches their regional market



  These companies have between 50k and 3.6M followers. They all post & use hashtags consistently, with different strategies. Most of the posts that I looked at had a lot of engagement (likes, comments, etc.)
Some hashtags that I can use for my business:
#InteriorDesign, #HomeDecor, #DesignInspiration, #Dubaihomes, #Socaldesign, #Socalhomedesign, #MinimalistDesign, #LRInteriors, #LeyliRafiyanInteriors

Saturday, April 5, 2025

Week 7 part A

 Our business has an existing Instagram page that can be viewed here.
our page has some pictures as method for keeping an active portfolio. However both stories and reels reach more people.
 We are occasionally contacted by new clients for projects. Most of the work comes from either the previous clients or people introduced by previous clients, kind of like word of mouth.
  I haven't really used #hashtags before, but now am convinced they are going to connect us to potential customers and am going to start utilizing them.

https://www.instagram.com/leyli.rafiyan/#

Week 6 Part B: Creating and Scheduling FaceBook Posts

 For automated Facebook post project I chose to at the following hours when Meta business suite recommended. With 40 followers, the algorithm knows best when our they are most active and it seemed wise to try to build on the momentum that's already there.