Week 7B: Hashtag Hacks from the Pros

1. Studio McGee (@studiomcgee)

• Followers: Over 3.6 million

• Posting Frequency: Regularly: project reveals, product features, and lifestyle content

• Engagement: High likes and comments, strong follower base

• Hashtag Strategy:

  • Utilizes branded hashtags like #SMMakeLifeBeautiful to foster community engagement

  • Incorporates popular industry hashtags such as #interiordesign and #homedecor

• Effectiveness: most effective

2. Amber Interiors (@amberinteriors)

• Followers: Approximately 1.5 million

• Posting Frequency: Consistent. Project highlights and product promotions

• Engagement: Strong, with numerous likes and comments per post

• Hashtag Strategy:

  • Employs unique project-specific hashtags like #ClientCanyonCool

  • Hashtags are typically placed at the end of captions

• Effectiveness: Their hashtag approach enhances brand identity 

3. The Novogratz (@thenovogratz)

• Followers: Over 300,000

• Posting Frequency: Regular updates of eclectic designs and family life

• Engagement: Strong

• Hashtag Strategy:

  • Uses branded hashtags like #thenovogratz to promote their unique style

  • Incorporates general design hashtags to broaden reach

  • Hashtags are included at the end of posts

• Effectiveness: Their consistent hashtag use resonate with their target audience

4. Sarah Richardson Design (@sarahrichardsondesign)

• Followers: Approximately 200,000

• Posting Frequency: Regular, featuring elegant designs and behind-the-scenes content

• Engagement: High, with active participation

• Hashtag Strategy:

  • Utilizes a mix of branded and popular hashtags to increase visibility

  • Hashtags match the content

  • Typically placed at the end of captions

• Effectiveness: Her strategic hashtag use and high-quality content is very effective

5. Hibou Design & Co. (@hiboudesignco)

• Followers: Approximately 50,000

• Posting Frequency: Consistent posts about Montreal-based projects

• Engagement: Strong local following with active engagement

• Hashtag Strategy:

  • Incorporates location-specific hashtags like #MontrealDesign

  • Uses a combination of broad and niche hashtags to attract a targeted audience

  • Hashtags are placed at the end of captions

• Effectiveness: Their localized hashtag strategy reaches their regional market

  These companies have between 50k and 3.6M followers. They all post & use hashtags consistently, with different strategies. Most of the posts that I looked at had a lot of engagement (likes, comments, etc.)

Some hashtags that I can use for my business:

#InteriorDesign, #HomeDecor, #DesignInspiration, #Dubaihomes, #Socaldesign, #Socalhomedesign, #MinimalistDesign, #LRInteriors, #LeyliRafiyanInteriors