During this week, I set up a posting schedule for Leyli's interior design Instagram page, sharing content three times: Monday morning at 9 AM, Wednesday afternoon at 1 PM, and Friday evening at 6 PM. Each chosen based on Instagram analytics, which suggested peak engagement around these times for people interested in lifestyle and interior content.
I used several hashtags, including popular ones #InteriorDesign, #HomeDecor, and #DesignInspiration. These were discovered using Instagram's Explore feature, checking competitor posts.
In addition, I created specific branded hashtags to reinforce my business identity: #DesignByLeyli and #InteriorInsights. These branded tags help followers easily find and engage with our content.
From this exercise, I learned that early mornings and early evenings on weekdays were most effective, especially Friday evenings, likely because my audience is more active and responsive heading into the weekend. Additionally, reposting Instagram content to Facebook broadened my reach significantly, connecting me with a different demographic who interacts more frequently on Facebook.
Overall, strategic timing, targeted hashtags, and cross-platform posting proved invaluable for enhancing engagement and expanding our brand's visibility.
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