As I am reading through the Real Purpose of Blogging for Your Business, I immediately realized that our small interior design business lends itself well to Blogs and especially Vlogs. Before and after videos, mishaps and challenges during renovations, occasional awe inspiring projects or simple back stories to design inspiration can all become engaging content. To take this idea further one can approach a producer with the idea of a well polished design challenge/ reality TV.
However, there are times when maintaining a professional or serious tone might be more appropriate, especially if the goal is to emphasize reliability and expertise. For example, a detailed post about selecting the right materials or adhering to building codes or finances, requires serious language to relay the seriousness of the topic and build confidence in our abilities.
successful brands often blend personal stories with practical information to create trust and appeal emotionally to their customers. Yet a legal, or engineering or medical firm can't benefit from personal content in their social media presence.
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